Pa-drama slides

I call it pa-drama presentations – those slides that contain only one image with one caption which is supposed to give story and drama to an otherwise boring deck. You see them everywhere, usually to guide you thru the insights and research that brought about their strategy and execution.

I was a victim of these pa-drama presentations too, until I became at the receiving end, and I now understand the mounting impatience that my audience used to feel for every pa-drama slide that transitioned from the projector screen.

They’re just too everywhere.

And. Too. Much.

We would sit thru an entire hour, where almost 50% of the total slides are all that. Before the presenter has gotten to the meat, half of his audience had gone, and the remaining are prepared to pounce and punish.

There is a technique to pa-drama slides, and one of them is moderation. Extreme moderation. It is supposed to serve as an appetizer, so treat is as such.